TY  - BOOK
AU  - Batten,Frank
AU  - Cruikshank,Jeffrey L.
TI  - The Weather Channel: the improbable rise of a media phenomenon 
SN  - 1578515599 (alk. paper)
AV  - QC877.5 .B38 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Television weathercasting
N1  - Includes index
ER  -