TY  - BOOK
AU  - Payne,Adrian
AU  - Frow,Pennie
TI  - Strategic customer management: integrating relationship marketing and CRM 
SN  - 9781107649224 
AV  - HF5415.5 .P395 2013
U1  - 658.8/12 23
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Customer relations
KW  - Management
KW  -  Sales & Selling
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
ER  -