TY  - BOOK
AU  - Riley,John G.
TI  - Essential microeconomics
SN  - 9780521827478 
AV  - HB172 .R55 2012
U1  - 338.5 23
PY  - 2012///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Microeconomics
N1  - Includes index
N2  - "Essential Microeconomics is designed to help students deepen their understanding of the core theory of microeconomics"--; "PRICES AND OPTIMIZATION 1.1 SUPPORTING PRICES 1.2 SHADOW PRICES 1.3 THE ENVELOPE THEOREM 1.4 FOUNDATIONS OF CONSTRAINED OPTMIZATION 1.5 APPLICATION: MONOPOLY PRICING WITH JOINT COSTS 1.1 SUPPORTING PRICES Key ideas: convex and non-convex production sets, price based incentives, Supporting Hyperplane Theorem Pursuit of self-interest is central to economics. Thus a deep understanding of the theory of maximization is essential to effective theorizing. In particular, the theory of constrained maximization is so crucial that we explore it in this first chapter. In contrast to a purely mathematical exposition, the emphasis here is on prices"--
ER  -