TY  - BOOK
AU  - Mullins, John, W.
AU  - Orville, C. Walker, Jr.
TI  - Marketing Management: Astrategic Decision Making Approach 
SN  - 9780071326377
AV  - HF5415.13 .M352324 2010
PY  - 2010///
CY  - New York
PB  - McGraw hill
KW  - Marketing Management
N1  - include index
ER  -