TY  - BOOK
AU  - Cartwright, Roger
AU  - Pettinger, Richard.
TI  - Mastering marketing management
SN  - 9780333948972
AV  - HF5415.13 .C3 2002
PY  - 2002///
CY  - London
PB  - Palgrave Ltd.
KW  - Marketing Management
N1  - include bibliographical references and index
ER  -