TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 0273779826
AV  - HF5415. .K636 2013.
PY  - 2013///
CY  - Boston
PB  - Pearson Education Limited
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -