TY  - BOOK
AU  - Renson, Omumu Nyangure.
TI  - An evaluation of the strategic marketing response of Kenyan commercial banks to counter the threat of substitute products
AV  - COM 783/11
PY  - 2010///
CY  - Nairobi
PB  - KCA University
KW  - Finance
N1  - Includes bibliographical references
ER  -