TY  - BOOK
TI  - Handbook of research on international advertising
SN  - 9781848448582
AV  - HF5814 .H36 2012
PY  - 2012///
CY  - Cheltenham
PB  - Edward Elgar
KW  - Advertising
KW  - Research
KW  - Marketing
N1  - Includes bibliographical references and index; License restrictions may limit access
ER  -