TY - BOOK AU - Hill,Mark E. TI - Marketing strategy: the thinking involved SN - 9781412987301 AV - HF5415.13 .H546 2013 U1 - 658.8/02 23 PY - 2013/// CY - Thousand Oaks, Calif. PB - SAGE Publications KW - Marketing KW - Management KW - Strategic planning N1 - Includes bibliographical references and index ER -