TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781452257174
AV  - HF5415.127 .M66 2014
U1  - 658.8/02 23
PY  - 2014///
CY  - Los Angeles
PB  - Sage
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -