TY  - BOOK
AU  - Baker,Michael J.
TI  - Macmillan dictionary of marketing & advertising
SN  - 0333715667
AV  - REF HF5415 .B273 1998
PY  - 1998///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Macmillan Business
KW  - Marketing
KW  - Dictionaries
KW  - Advertising
ER  -