TY - BOOK AU - Ghauri,Pervez N. AU - Cateora,Pervez N. TI - International marketing SN - 9780077148157 AV - HF1009.5 .C35 2014 U1 - 658.8/4 22 PY - 2014/// CY - London PB - McGraw-Hill Publishing Company KW - International business enterprises N1 - Includes indexes ER -