TY  - BOOK
AU  - Thier, Karin
TI  - Storytelling in organizations: a narrative approach to change, brand, project and knowledge management 
SN  - 9783662563823
AV  - HD30.3 .T347 2018
PY  - 2018///
CY  - New York
PB  - Springer
KW  - Communication in management
KW  - Communication in organizations
KW  - Storytelling
KW  - Corporate culture
N1  - Includes bibliographical references and index
ER  -