TY  - BOOK
AU  - Charan,Ashok
TI  - Marketing analytics: a practitioner's guide to marketing analytics and research methods 
SN  - 9789814678575 
AV  - HF5415.2 .C3833 2015
U1  - 658.8/3 23
PY  - 2015///
CY  - New Jersey
PB  - World Scientific Publishing Co. Pte. Ltd.
KW  - Marketing research
KW  - Data processing
KW  - Quantitative research
N1  - Includes bibliographical references (pages 675-680) and indexes
ER  -