TY  - BOOK
AU  - Rajagopal,
TI  - Marketing dynamics: theory and practice 
SN  - 978812241429
AV  - HF5415.13 .R35 2007
PY  - 2007///
CY  - New Delhi
PB  - New Age International (P) Ltd., Publishers
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -