TY  - BOOK
AU  - Zeithaml, Valarie A
ED  - 
TI  - Service Marketing: Integrating Customer Focus Across the Firm
SN  - 9781260083521
AV  - HD9980.5 Z45 2013
PY  - 2018///
CY  - Penn Plaza Newyork
PB  - Mc Graw Hill
KW  - Service industry,Marketing,Customer  service,Marketing
N1  - Includes bibliographic references (pages 498-514)index
ER  -