TY - BOOK AU - Frank,Robert H. TI - Microeconomics and behavior SN - 9781266898440 AV - HB171.5 .F733 2024 U1 - 338.5 23/eng/20231113 PY - 2024/// CY - New York PB - McGraw Hill KW - Microeconomics KW - Economic man KW - Self-interest KW - Consumer behavior N1 - Includes index; Ages 18+; McGraw Hill Education; Grades 10-12; McGraw Hill Education N2 - "Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking"-- ER -