TY  - BOOK
AU  - Evans,James R.
TI  - Business analytics: methods, models, and decisions 
SN  - 9781292339061
AV  - HD30.28 .E824 2021
U1  - 658.4/01 23
PY  - 2021///
CY  - New York
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Industrial management
KW  - Statistical methods
N1  - Includes bibliographical references and index
N2  - "This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. We take a balanced, holistic approach in viewing business analytics from descriptive, predictive, and prescriptive perspectives that today define the discipline"--
ER  -