TY  - BOOK
AU  - Percy, Larry.
TI  - Strategic integrated marketing communication: Theory and practice 
SN  - 9780750679800
AV  - HF5415.123 .P476 2008.
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing communication
KW  - Strategies
N1  - includes bibliographical references and index
ER  -