TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0130263125
AV  - HF5415 .K636 2001
U1  - 658.8/0094 20
PY  - 2001///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -