TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273779827
AV  - HF5415. .K636 2013.
U1  - 658.8 14th ed.
PY  - 2013///
CY  - Boston
PB  - Pearson education ltd
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -