TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780071283342
AV  - HF5415 .M378 2008
U1  - 658.8 20
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -