TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 0130336297
AV  - HF5415.13 .K64 2003
PY  - 2003///
CY  - Upper saddle river, N. J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -