TY  - BOOK
AU  - Kotler,Philip
AU  - Gary,Armstrong
TI  - Marketing: an introduction 
SN  - 0132527103
AV  - HF5415 .K625 1996
U1  - 658.8 22
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - K; Includes bibliographical references and index
ER  -