TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 0131001353 (pbk.)
AV  - HF5415.13 .K64 1917
PY  - 1997///
CY  - Upper saddle river, N. J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -