TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of marketing
SN  - 0198775512
AV  - HF5415 .P3242 2000
U1  - 658.8 21
PY  - 2000///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -