TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 0324539028(pbk.)
AV  - HF5415.2 .Z54 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -