TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt,Kenneth L.
AU  - Krentler,Kathleen A.
TI  - Principles of marketing
SN  - 0673465551
AV  - HF5415 .K5227 1995
PY  - 1995///
CY  - New York
PB  - HarperCollins Publishers
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -