TY  - SER
AU  - Perreault, William D
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: Clippings from the popular business press
SN  - 0075610337
SN  - 1099-5579
AV  - HF5415 .M378 2001
U1  - 658.8/005 20
PY  - 2001///
CY  - Boston
PB  - McGraw-hill / Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N2  - "Clippings from the popular business press."
ER  -