TY  - BOOK
AU  - Bothma, Neels
AU  - Cook, Gordon
AU  - Du Plessis, Flip
AU  - Jordaan, Yolanda
TI  - Integrated marketing communication
SN  - 1919876944
AV  - HF5415.123 .I583 2003
PY  - 2003///
CY  - Claremont, SA.
PB  - New Africa Education
KW  - Marketing communication
N1  - Includes bibliographical references

ER  -