TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205287395
AV  - P90 .V53 1998
U1  - 302.23 23
PY  - 1998///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Mass media and culture
N1  - Includes bibliographical references and index
ER  -