TY  - BOOK
AU  -  Kurtz, David L.
AU  - Boone, Louis E. 
TI  - Principles of marketing
SN  - 8131502937
AV  - HF5415 .K849 2006
PY  - 2006///
CY  - New Delhi
PB  - Thomson/ South-Western
KW  - Marketing
N1  - includes indexes
ER  -