TY  - BOOK
AU  - Panda,Tapan K.
TI  - Building brands in the Indian market
SN  - 8174463917
AV  - HD69.B7 P36 2004
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - Brand name products
KW  - India
KW  - Product management
N1  - Includes bibliographical references and index
ER  -