TY  - BOOK
AU  - Silverman,George
TI  - The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth 
AV  - HF5827.95 .R67 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - AMACOM
KW  - Word-of-mouth advertising
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kcau-ebooks/detail.action?docID=3338788
ER  -