TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
AU  - Keegan,Warren J.
TI  - Principles of global marketing
SN  - 0137222998
AV  - HF1416 .K443 1997
U1  - 658.8/48 20
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: Multinational marketing management. 3rd ed. 1984; World maps on endpapers; Includes bibliographical references and indexes
ER  -