TY  - BOOK
AU  - Luther,William M.
TI  - The marketing plan: how to prepare and implement it 
SN  - 0814471013
AV  - HF5415 .L83 2001
U1  - 658.8/02 21
PY  - 2001///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes index
ER  -