TY  - BOOK
AU  - Jayachandran, S.
TI  - Marketing management: Text and cases 
SN  - 8174463623
AV  - HF5415.13 .J3 2004
PY  - 2004///
CY  - New Delhi
PB  - Excel Books, 
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -