TY  - BOOK
AU  - Wind,Yoram
AU  - Mahajan,Vijay
AU  - Gunther,Robert E.
TI  - Convergence marketing: running with the centaurs 
SN  - 0130650757
AV  - HF5415.1265 .W558 2002
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Internet marketing
KW  - Marketing
KW  - Consumer behavior
KW  - Communication in marketing
N1  - Includes bibliographic references and index
ER  -