TY  - BOOK
AU  - Braunstein,Marc
AU  - Levine,Edward H.
TI  - Deep branding on the Internet: applying heat and pressure online to ensure a lasting brand 
SN  - 0761525327
AV  - HF5415.1265 .B73 2000
PY  - 2000///
CY  - Roseville, Calif.
PB  - Prima Venture
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 362-370) and index
ER  -