TY  - BOOK
AU  - Webber,Harry
TI  - Divide and conquer: target your customers through market segmentation 
SN  - 0471176338 
AV  - HF5415.127 .W4 1998
U1  - 658.8/02 21
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Market segmentation
KW  - United States
N1  - Includes index
ER  -