TY  - BOOK
AU  - Skildum-Reid, Kim.
TI  - The ambush marketing toolkit
SN  - 9780070138087
AV  - HF5415 .R4 2007
PY  - 2007///
CY  - North Ryde
PB  - McGraw-Hill Australia PtyLtd.
KW  - Marketing
KW  - Special events
KW  - Corporate sponsorship
N1  - Includes bibliographical references
ER  -