TY  - BOOK
AU  - Bearden, William O.
AU  - Bearden,William .O.
AU  - Ingram, Thomas .N.
TI  - Marketing : principles and perspective
SN  - 0071105859
AV  - HF 5415.1 .B4155 1998
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw Hill
KW  - Marketing Research
KW  - Marketing Channels
KW  - Pricing Concepts
KW  - Market Segmentation
N1  - Includes index
ER  -