TY  - BOOK
AU  - Kotler,Philip
AU  - Trias de Bes,Fernando
TI  - Lateral marketing: new techniques for finding breakthrough ideas 
SN  - 0471455164
AV  - HF5415.13 .K639 2003
U1  - 658.8 21
PY  - 2003///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -