TY  - BOOK
AU  - Ace,Cathy
ED  - Chartered Institute of Marketing.
TI  - Effective promotional planning for e-Business
SN  - 0750652683
AV  - HF5438.5 .A27 2002
U1  - 658.8402854678 21
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Electronic commerce
N1  - Published in association with the Chartered Institute of Marketing; Includes index
ER  -