TY  - BOOK
AU  - Hershkowitz-Coore,Sue
TI  - Power sales writing
SN  - 0071410333
AV  - HF5825 .H44 2003
U1  - 808/.066659 21
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - Sales letters
N1  - Includes index; Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth
ER  -