TY  - BOOK
AU  - Mohan, Manendra.
TI  - Advertising Management : concepts and cases / 
SN  - 9780074517802
AV  - HF 5823 .M6 1989
PY  - 1989///
CY  - New Delhi : 
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Marketing
N1  - Includes index
ER  -