TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9788131715475
AV  - HF5415 .K636 2008
U1  - 658.8 22
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -