TY - BOOK AU - Cateora,Philip R. AU - Ghauri,Pervez N. TI - International marketing SN - 0256236542 AV - HF1009.5 .C35 2000 U1 - 658.8/4 22 PY - 2000/// CY - London PB - McGraw-Hill Publishing Company KW - International business enterprises N1 - Includes indexes ER -