TY  - BOOK
AU  - Baron,Steve
AU  - Harris,Kim
TI  - Services marketing: text and cases 
SN  - 1403937028
AV  - HF5415.13 .B327 2003
U1  - 658.8 22
PY  - 2003///
CY  - New York, NY
PB  - Palgrave
KW  - Service industries
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -