TY  - BOOK
AU  - Palmer, Adrian.
TI  - Principles of services marketing
SN  - 0077097483
AV  - HF5415.12 .P3242 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -